Japanese Sunscreens tends to feel more cosmetically elegant and lightweight as opposed their American counterparts. They tend to feel more comfortable for everyday wear & usage, since Japanese cosmetic consumers tend to wear sunscreen everyday (as should) and tends to be a bit more instilled at an earlier age along with other common skincare practices. Developed in Japan, a system for the amount protection you're receiving against photoaging and UVA Rays. The PA rating system which is called the "Protection Grade of UVA", the more plus signs "+" the higher protection levels against signs of aging such as wrinkles, dark spots, loss of elasticity/sagging, other signs of premature signs of aging and skin cancer. The highest going to four plus signs. The highest being the best for outdoor days or just wanting to receive the highest amount possible. Three plus signs are decent for incidental sun exposure. They utilize this rating system as well in Europe als...
High-Quality products is the forefront of Japanese skincare. A lot of research & development goes into creating some of the most popular products today. Ethically-sourced botanicals and along with lab-made synthetic ingredients. Stringent quality control is taken and safety guidelines when creating J-Beauty products. With a primary focus on overall long-term skin health than just simply "correction". Preventative measures tends to be the mantra in Japan with in terms of skincare practices. Protection & Prevention are the core ideals in mind. Not to say that products aren't excellent for correction either. Cutting-edge science & technology along with high-quality ingredients go hand-in-hand with each other in creating J-Beauty products. What I appreciate the most is the cosmetic chemistry & science that goes into developing these products. Newer innovation is always the hallmark and at the forefront to continue to better formulations. Even though if pr...